Process: When designing logos and client branding, I follow a few steps.

1. Meet and chat with my client to fully understand their ideas, hopes, and plan

2. Begin designing 8-10 different concepts of their logo in Adobe programs

3. Narrow it down to 3-4 and dive further into colour theory and font pairings

4. Find the one + supply the client with several variations, orientations, colours, sizes, and files for all different kinds of uses

5. Support the client in any future needs for branding help… and in this case, grab some headshots too!

 Challenge: Steve first came to me with his plans to start his own business - a fleet management company built upon the values of sustainability, innovation, humanity, and integrity. With a brand mission of assisting businesses in developing world class fleet management through clean and efficient practice, his dream logo was something clean, simple, and effective. He was super excited for this new venture, and soon enough, Innotech Fleet Strategies was born.

Results: After the final logo exchange, Steve and I met up for some branding headshots. We incorporated his love for fishing and the outdoors while combining those with some classic professional poses.